Author Archives: Nicholle

Defining Fitness

What do you think of when you hear the word “fitness”?

What most people say:

-Having a perfect body


-Strong/being a bodybuilder


-Working out in a gym all the time

90% of the time, fitness plans fail.  Why?  Because they address only our bodies.  The textbook definition of fitness is this: the condition of being physically fit and healthy.  That’s it.  Moreover, by that definition, you could make the case that fitness and wellness are one and the same.

That said, fitness is unequivocally connected to the state of our bodies, but our bodies aren’t everything.  Fitness is our overall health and state of being.  Our bodies are the outward manifestation of what’s going on in our soul.  If our souls are overworked, our bodies will be too.  If our souls are spent of energy, our bodies will be too.  If we’re mentally fatigued, our bodies will be tired.  If we feel we have no willpower, our souls are listless.

Our soul is our mind, will, and emotions.  It’s the state of functioning of three things that work together to determine the literal shape of our bodies.  I’ve tried so many times in my life to make positive changes in my body just by making changes to my exercise and my eating.  Feeling strong and healthy has always been important to me.  But so many times, I’ve tried to work my way from outside to inside, sure that if I could just get my eating under control, or work out enough, that I would feel better and BE better.  But this approach was never meaningful for me long term.  As soon as I skipped a run or ate some sugar, I’d feel guilty that I didn’t make the “right” decision and stick with healthier habits.  I failed to connect the changes I wanted to make with WHY I wanted to make them, and so I wasn’t really working on my fitness.  I was only working on my body.  And physical training has some value, but it’s not that which holds eternal value.  Eternal value is realized when we figure out our own “why”.  Why do we want to be physically fit and healthy?

I manage a corporate fitness center.  And I know there’s just no need to spend your life in a gym to be fit.  A gym is just a tool.  What you need most is to think about why you – yes, YOU, personally – want to upgrade your health.  Like dedicating money to a long term sound investment, dedicating time to the pursuit of well-rounded fitness will benefit you many times over.

How will spending time nourishing your body replenish your soul?

Social support is vital to the process.  The hardest part is usually getting started.  Take the next small action that will get you closer to positive change.  I’m here to help!  Send questions and more to me at

[Photo: Overlook, Santa Cruz CA]

Why Fitness Fails

The quick fix does not exist.

We all know someone who lost weight using some kind of nutritional or exercise gimmick (see this post).  It worked for them, so maybe you tried it, and maybe it worked…or probably didn’t.  And even if it DID “work” at first, or for a while, it probably didn’t last.

I am SO OVER the schemes:  detoxes, cleanses, low carb, high carb, high fat, low fat, no fat, vegan, diet pills, waist trainers, body wraps, infomercial products, ad nauseam.  The American “diet” industry is worth over 65 billion a year.  That’s right, BILLION.  With a “B”.  The commercial fitness equipment market only approaches one billion, but is projected to grow to about 13 billion annually by 2022.  That’s a lot of toys that claim to change your body in “just ten minutes a week!”

Guess what?  Most of that is about getting you to impulsively spend money to buy the promise of a better body.  You’re sold a method instead of a system, and almost any new method is going to produce a short term result.  But by nature, that result cannot be sustained.  That’s why over 95% of people who lose weight regain it within a year.   Then, it’s on to the next method.

Method = Short Term Quick Fix

Method = Money Pit

Method = An Endless Loop of Failure By Design

Methods look like this: buying a never ending supply of new, fancy exercise equipment.  Eating the same number of calories every day.  Joining a gym.  Going on a low-carb diet.

The quick fix does not exist.

It’s not that methods can’t ever work…they can!  But there HAS to be a framework in which those methods operate to create lasting change.  Just as you can’t expect to achieve great results by doing the same exercises, sets, and reps over and over, you have to address more than just muscles when you’re changing your body.

System = Long Term Solution

System = Real Return on Investment

System = An Ongoing Journey of Sustainable Positive Results

A great fitness system is one that takes you and all aspects of your health and life into account.  You get results quickly, and if you work within the system, you get results that never quit.  Your dedication + a knowledgeable coach = forever success.

The quick fix does not exist.

If you want to be fit forever, embrace the system!  I use a holistic and robust approach that will help literally anyone.  I guarantee that if you follow the plan we create together specifically for you, you will achieve amazing results.  Success is built into the design.  Change your body and mind, change your life!

Prime Time for #FitnessGoals is Now

It’s my favorite season: spring!  It’s an excellent time of year to think about taking on a project: spring cleaning, home improvement, landscaping or gardening, you name it.  I find this time of year to be much easier for me personally to practice better habits.  I gave up sugar in my coffee five years ago in March (no easy feat, by the way).  I’m often inspired to eat more fresh produce because it tastes so good in season.  More sunshine = more energy to tackle the things I don’t get to in January during the “traditional” get in shape now time.  And it’s the newness of spring that energizes me in general: the world is waking up after the cold, dreary winter, ready for renewal.

If you’re ready for a reset, taking a few minutes a day to look after your mental health is a great place to start.  Meditative practice is more important than working out hard or losing weight.  I say this as a long time trainer, a believer in physical fitness and someone who enjoys working out!  But you cannot separate the “physical” from the “mental” body.  They are one and the same.  Reach out to me at to get a few of my favorite five-minute meditations.

So what would you like to work toward?  What is it that you need to take hold of your happiest, most fulfilled, most peaceful state of being?

[Photo: Spring in the Valley, CA]




The Domestic Threat to America That Everyone Ignores

Americans are desperate to lose weight and get in shape, and certainly throw enough money at the cause.  Despite a 65 BILLION dollar diet industry, Americans are unhealthier than ever.  The US obesity rate hit a record high in 2015 at 28.6% of adults.  An additional 35.6% of our population is overweight.  That’s over 64% of people with excess weight.  That excess is linked to heart problems, cancer, type 2 diabetes, high blood pressure, kidney disease, pregnancy problems, stroke, sleep apnea, osteoarthritis, and fatty liver disease.  That’s not to mention the emotional, psychological, spiritual, and economic burden of carrying the strain.  This burden is a dangerous threat to our collective health and security today and in the future.

Consider this: the yearly cost to our economy for obesity ALONE is estimated to be 301.5 BILLION.  Yes, that’s with a “B”.  That includes direct and non-direct medical services, loss of employee productivity, disability issues and preventable death.

It’s easy to ignore the problem and go on with unhealthy habits.  If you eat junk because you “feel like it”, guess what, CHILDREN do things because they feel like it.  “Oh, it’s too expensive to eat healthy…I don’t have time to exercise”.  REALLY?  You want to pay a ton of medical bills down the line?  Maybe even bankrupt yourself based on medical issues you could have prevented?  REALLY, you don’t have time?  Look, you don’t have time NOT to exercise.  Seriously, 30 minutes a day max is all you need to improve your health.  Even if you spent that half hour working out EVERY DAY it is two percent of your life.  TWO PERCENT.  Real adults get with the program and do what they know is right.  They don’t make excuses or BS themselves.

No, it’s NOT always easy to do the thing that your future self will thank you for.  But ANYONE, regardless of income, can do something positive for their health and the health of their precious loved ones.

If you want to be good to yourself, your family, and your country, STOP making excuses, STOP whining, get off your rear, go for a walk and eat some vegetables.

(If you need help with the “how” — let me know!  It’s valuable, yet free.)

[Photo: Steady fire, Santa Cruz, CA]

Healthy Holiday Jump Start 2016

vibrantWith Thanksgiving just a week away, let’s consider what we can do to stay sane, energized and fit as we roll toward the new year.

What do you want from 2017?  It’s never too early to be mindful and set the intention for your future self.  The clients I support often benefit from setting intentional, attainable process goals during this time to stay focused on their fitness, wellness, and self care.  What will you commit to intently now to keep yourself feeling good and resilient over the next few weeks?  Here are a few tried-and-true exercise ideas to get you started:

  • Move mindfully three times a week.  Choose an amount of time that’s realistic for you.  Typically, you can dedicate ten to thirty minutes to an activity that gets your blood flowing and relieves, rather than escalates, your stress levels.  It may be a walk, a yoga practice, or an at home workout.
  • Move on Mondays.  Set the tone of the week.
  • Move in the morning.  You take advantage of fresh energy and getting it done right away, setting a positive tone for the rest of your day and protecting your self care time from being imposed upon by something else.

I want to help support your journey!  From Black Friday through New Year’s, I’ll be sharing some of my best holiday mindfulness, food and travel tips with you via Primarily FIt’s Facebook home here.

I hope you feel amazing and inspired to take care of yourself.  Healthy change is always within reach.  Remember you are priceless.

Wishing you a blessed holiday season!

[Photo: California autumn]

cloudsI studied psychology in college (hello, major number one!) for three semesters.  It was interesting, and I did well in my classes, but it wasn’t quite right for a career path.  However, studying critical thinking, motivation, personality and social attachment for a year and half planted some important idea seeds for me.  Here are a few that I hope help you in your attempt to get your head on straight about your own fitness and health:

  1. Conventional wisdom is so often wrong.  Just because you’ve heard it (or read it on the Internet) doesn’t make it true.  Some sources are better than others and there is SO MUCH INFORMATION out there about what to do/eat/etc that I find most people coming to me, don’t know where to start.
  2. Action comes before motivation.  In the brain, you literally create and strengthen new neural pathways by taking action.  You also have the power to stop bad habits in their tracks AND CREATE LASTING GOOD ONES by utilizing my two other favorite neurology truths.  Ask me about them!
  3. Personality counts.  No two people keep themselves healthy by doing the exact same things.  How do YOU gain the most energy?  What makes YOU happy?  Knowing who you are and taking into account your life situation and current resources are paramount.
  4. You need other people.  Even if you are more introverted than extroverted, you’ll benefit so much by drawing on and acting on the wisdom of true expertise AND having friends/loved ones/your tribe to cheer you on.  It’s much easier to overcome unhealthy habits and create better ones with a tribe lifting you up.  This was KEY for me personally in creating long lasting healthy eating habits.

Want to know more about how to create space in your brain and your life for positive change?  I love helping others find what works for them in a supportive, real, fun and uplifting way.  Reach out to me at or call me at (408) 827-8440.

[Photo: Sunrise, San Jose, CA]

There’s a difference between achieving your health goals and falling short.  No matter your current state of fitness, you can utilize these three elements to improve your individual recipe for success.

The ingredients build on one another and work in tandem to actuate positive change:

  1. Context – Your plan must take into consideration your unique personality, physical environment, resources, and life situation.
  2. Cstjoesommitment – You need dedication to see through your goal to the end.  If you allow yourself to give up, you won’t achieve what you set out to.
  3. Consistency – Out of the commitment comes the action that, over time, leads to success.

What works for you?  That’s context.  Match your temperament and circumstances to your activities.  If you super extroverted and love the outdoors, try a biking, running or walking Meetup or join a community sport league or team.  Bring your family and friends to the gym.  If you’re more of a one-on-one or solo interaction kind of person, work with a trainer or find a workout on your Apple TV that you can do at home.

Can you own it?  Is is something you can dedicate or re-dedicate to with intention?  Are you committed in your mind to staying the course with some flexibility?  Do you have a backup plan for when your hike gets rained out or you don’t feel like being active?  Sometimes you do have to push your plan forward to stick with it.

Can you keep doing it?  Is it too much exercise?  Too little fuel?  Too taxing for your current work and life schedule?  Can you find the motivation to do it over and over again?  The health of your mind and body are a sum of the time and effort invested.  It’s not enough to do the right thing once.  You’ve got to do it over and over again to sustain your healthy behaviors.  Stick with positive changes and eventually they become habits.

Anyone can use these three ingredients to master their health!  If you’ve tried in the past and stopped short of your goal, go back to the quality of your ingredients.  Did you respect context?  Did you dedicate yourself to the goal?  Were you relentless in your pursuit of it day after day?

 [Photo: St. Joseph’s Hill summit; Los Gatos, CA]

The Intensity of Adjustment and the Case for Letting Ourselves Change…Slowly

PushupsLife = change.  I’ve just been through the most dramatic shift of my life, which at present, is bringing a new baby into the world.  My son is a few months old now, and I’m presently returning to my work as an independent fit lifestyle consultant.

I may be a subject matter expert when it comes to health, fitness and behavior change, but even the adjustments that come with pregnancy never could have prepared me for what was to come.  The magic and exhaustion that are caring for new life hit me hard, especially since the baby wasn’t (and still isn’t) keen on sleeping very far away from his mama.  I’ve worked closely with pre-and-postnatal moms since it became my specialty in college, but nothing could have prepared me for the constantly fragmented sleep and hundred percent shift in focus from anything and everything I’d been doing pre-birth to baby care tunnel vision.  How I’ve functioned so highly for so long given basically no sleep must be some kind of mom miracle.  It is an awesome adaptation and let me tell you, what moms do for their children every minute of every day is nothing short of miraculous.  The first steps, pregnancy and birth, are easy.  It’s the utterly jarring lifestyle change afterward that hit me personally like many tons of bricks.

Is that what it can feel like to attempt a healthy lifestyle shift?  Over the years, I’ve observed so many people in their first steps to healthy change.  Oftentimes, people want to instantly be healthier or skinnier or look like they used to before.  There’s a deep emotional motivation we have for looking good and in turn, feeling good.  This is especially true for American culture, in which a polished and even flawless outward appearance is prized above other, arguably worthier pursuits.  What happens when this deep desire meets a sudden realization that one is NOT where one wants to be health or looks wise?  We want to push a button or snap our fingers for that immediate result, and we can’t possibly have that, so we mentally and emotionally “flip the switch” and over-commit to change.  We’ve all seen this over-commitment happen every January.  The motivation is truly there, but it’s only temporary.  Real, sustained change takes time and consistent effort…and the ability to understand that the change can only be sustained by consistent commitment.  Otherwise, most of us are beyond our human capacity to adjust and we set ourselves up to fail.  Over-commitment feels good in the moment because it meets the emotional need for some kind of change that we know we need.  But like a marriage entered into without due consideration, it’s not sustainable.

How can we set ourselves up for success?  Adjust the intensity of any health behavior change to a level truly do-able for you.  Take it one step at a time, and maintain flexibility along with your consistency.  I know that can be challenging for those of us who want the instantaneous result (hello, fellow type-A, driven to achieve personalities), but it’s worth it in time to ease into a healthier lifestyle.  The shock of intense change is rarely effective.

So if you’ve started once or twice or twenty times to work toward a health goal and stopped, ask yourself why it didn’t work before.  It may be because it was just too intense given your temperament or life circumstances.  Maybe you need more resources to achieve your goal, like expert help and social support.  Innovation is social by nature and we need each other to recognize and defy negative behavior patterns and create newness.

No better example of this than bringing new life into the world.  No matter the exact circumstances, we need each other for the creation and sustenance of new life.  The same is true for new, healthier, happier life within us.

[Photo: Baby does pushups! @ the home “gym”, CA]



The Truth About Weight, Genetics, and Intensity

sunsetThat guy you know from work lost forty pounds in three months by swearing off carbs.  Your spouse dropped four inches from their waist after walking three miles a day for three months.  Your best friend went vegan for three months and seemingly effortlessly melted into the best shape of their life.  But when you try to do what they did for three months, you don’t lose fat.  What gives?

It turns out that genes can have a dramatic effect on the outcome of your efforts.

Unsurprisingly, most people respond to higher intensity exercise (88%) versus a lucky 12% who will be able to lose fat and manage their weight with lower to moderate intensity work.  On the diet side, there seems to be a more even split: about half of people lose fat on a lower carb diet, while the other half responds to low fat eating.

This explains not only why so many people spend hours in the gym and get no tangible results.  Most people cannot rely on a thirty minute, steady pace elliptical workout to create change in their bodies beyond a week or two.  It’s just not intense enough.  Moreover, modes like weight training (with heavy-enough resistance) and Crossfit can deliver results because they have an inherent higher intensity that has the power to produce those results.

The caveat is, however, is that most people should NOT start with a high intensity workout.  To progress in your weight loss as well as overall fitness, you need to dedicate plenty of program time to tissue quality, mobility and stability.  Otherwise, you may be losing weight, but your high intensity moves will only be exacerbating your weaknesses further and pre-disposing you to poor structure and function as well as injury.

Do yourself a favor and work with a knowledgeable trainer who can help you shore up your weaknesses and heal imbalances on the front end.  You’ll avoid pain and injury and feel good in your body.  Then, you can build your workout intensity and continue progressing in your weight management goals.

[Photo: Beach sunset, Santa Cruz, CA]

Why Recovery Is Essential

The Narrows @ Zion

Why do over 90% of people fail when they attempt to get in shape for the first time?

  • They don’t know what they need to do to get results.
  • They think they’ll lose thirty pounds in January.
  • They promise to work out every day.
  • They drastically change what they eat.
  • The list always goes on.

It’s incredibly easy (and normal, by the way!) to align with this way of thinking.  These mindsets are a parade of unrealistic expectations, which we’ve discussed before at length and they are ingrained in our culture.

But what HUGE additional factor is easy to overlook?

  1. Stress.
  2. New routines are stressful.
  3. Stress is cumulative.

It’s a very American response to stress to go harder when we experience it, and to push further when we’re exhausted.  Ever hear the maxim, “no pain, no gain”?  I see this work-until-you-drop, no-off-switch, Silicon Valley MO in the corporate environment literally every day.  Personally, I am moving out of one of these non-stop work cycles right now.  They are so common that one of my newer clients told me earlier this week: “Nicholle, I can’t remember a day when I was NOT tired.”  This is not the first, or twentieth, time I have heard this during a client interview.

This leads me to believe that many people are already operating on less than a full tank when they begin a fitness program.  Chances are, if you’re already tired, you’ll de-motivate quickly — even when you know that changing your health habits is the best choice for you.  There’s a better way!

Here are some ideas that can help you maintain balance between motion and rest — BEFORE jumping full tilt into a new routine:

  1. Stop working.  Make a commitment to yourself to take at least one day of the week for complete physical and mental rest.  Two may be ideal based on your schedule and ideal workout program (the latter of which I highly recommend determining alongside a qualified fitness professional).
  2. Stand and move more.  In addition to day(s) of rest/light activity, take regular breaks throughout the day from sitting, which can be extremely stressful for the body (and in turn, the mind).  Your body was not meant to sit, and it literally needs to recover from sitting!  Try to move at LEAST five minutes for every hour, and moving every 20-30 minutes is even better.
  3. Sleep!  Adequate sleep is ridiculously underrated in our culture.  It’s a badge of honor to survive (and supposedly thrive) on four hours or less.  According to my physician, most of us need 7-9 hours to function optimally.  Dedicate a few extra minutes each night to turning in earlier to begin building it as your “new normal”.  It will take some time and be worth every minute in improved energy, health and performance.

Apply these consistently, and you’ll have a much higher chance of success in achieving your goal and maintaining your best health for life.

[Photo: The Narrows @ Zion National Park; Springdale, UT]